Digital & Social Media Marketing Manager
Assist the regional teams in the design of the digital strategies of the company core brands to raise the strategic level & the results.
Define clear and expeditious processes for the development of brands digital strategies.
Develop a standardized measurement system to measure the digital evolution of the CIA. Define KPIs focus, periodicity and tracking system.
Collaborate in the development & distribution of digital knowledge within the Company.
Participate in the selection and evaluation of the agencies that will manage each of the company core brands, to ensure the quality of the Partners.
Define the audit agency that will deliver monthly analysis report to measure performance by brand to ensure impartiality in the analysis
Review with the Category Managers the strategies of digital support by brand and channel based on the global positioning of the brand.
1. Negotiate with digital agencies
2. Enter Invoices from your area and all fixed OBZ topics
3. Lead the management of the agencies for the projects in charge
MAIN CHALLENGES OF THE POSITION
1. Lead the digital transformation of the company. Inject the digital gene throughout the Company so we can make that click.
2. The position has to generate an internal revolution regarding the use of digital media and development of digital strategies in the communication of brands. For this purpose, he requires a high level of knowledge in the use of digital media. Social networks. Digital Indicators Strategic planning of digital communication.
3. To be able to define clear processes and guidelines for each process. At the same time be someone very dynamic to change what is needed on the fly, considering the speed of change in this digital terrain.